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As a journalist, I excel at finding untold stories and specialize in lifestyle content. As an editorial strategist, I translate brand identity across multiple platforms (social, web, sponsorship, events) and leverage existing content to reach new audiences and build engagement.
My journalism has appeared in The Globe and Mail,National Post, Chatelaine, Report on Business, En Route and Elle Canada, among other publications, and has won Digital Publishing Awards, Society for Newspaper Design awards and been nominated for National Magazine Awards and a Webby Award.
If you’re looking for someone to comment on travel and lifestyle trends, I’d love to chat. I have appeared on television and radio shows, and often moderate panels at lifestyle events.
WRITING & EDITING
Why millions escape to Canada’s ‘cottage country’ every summer—and how to do it right | National Geographic
Edward Burtynsky returns to the Ontario hometown that inspired his photography career | Globe and Mail
Wildfires Lead to Unexpected New Tours in Jasper National Park | AFAR
This stunning national park is one of the least-visited in Canada—but it has the tallest mountain in the country | Travel + Leisure
Building a city of culture | Beyond
Destination Greenland: A journey by water is the only way to discover the most far-flung landscapes | Globe and Mail
Palm Springs serves up the ultimate pickleball getaway | Range
A new trail system in Canada takes you on a coastal adventure many travelers miss | AFAR
Where nature meets creativity: The vast beauty of the Faroe Islands inspires its artists and designers | Globe and Mail
I walked across a country | Zoomer
The tiny Canadian town that only hosts one traveler at a time | AFAR
From Coldplay to Billie Eilish, concerts are moving toward sustainability | Globe and Mail
How well can you trust hotel ranking guides? | Globe and Mail
The rise of ‘fuel-free’ travel | Globe and Mail
A new type of walking tour connects travellers and locals to civic fabric of cities | Globe and Mail
Workers don’t owe the financial district long commutes. If we want a bustling downtown, how about making it fun? | Toronto Star
Home truth: Spending time alone at home is healthy, just don’t over do it | Globe and Mail
There’s a secret dinner party on Prince Edward Island you need to know about | Food and Wine
What do travellers want in 2024? Industry experts pinpoint the places and interests that are trending in the new year | Toronto Star
How do you plan a holiday while minimizing its impact? How to be a responsible tourist | Globe and Mail
Is bespoke skincare the future of cosmetics? | Shondaland
New Zealand looks to the future of climate-friendly travel | Globe and Mail
You’ve heard of forest bathing. Now try forest therapy | National Geographic
Why self-care and social-emotional learning toys are on the rise | Kidscreen
Parents and sober culture are redefining clubbing | Globe and Mail
The Ontario Place redevelopment isn’t about tourism | Spacing
Health tech is coming for your bladder | Globe and Mail
Awe and wonder in Utah’s canyon country | Toronto Star
Making places out of Toronto Centre’s neglected laneways | Spacing
TikTok is helping libraries flip their quiet, stuffy reputation on its head | Globe and Mail
Hawaii offers up a lesson in responsible, authentic tourism | Globe and Mail
Why spending more time with friends should be your top New Year’s resolution | Chatelaine
Halal travel is spiking in popularity, and the tourism industry is listening | Globe and Mail
In Huntington Beach, a local surfer is making the waves more accessible | Globe and Mail
A guide to building a neurodiverse workforce in kids’ entertainment | Kidscreen
Couples get creative as inflation drives wedding costs up | Globe and Mail
Many of us have forgotten how to have fun. Here’s how to fix that | Globe and Mail
Boutique hotels are defining Canada’s design aesthetic abroad | Globe and Mail
Hidden Canada, the 2021 guide to Canada’s undiscovered gems | Globe and Mail
Fashion’s faux pas. How to protect yourself from knockoffs | Globe and Mail
Japan’s traditional crafts are facing a crisis | Globe and Mail
In Newfoundland, iconic saltbox homes become vacation rentals | Globe and Mail
Our chairs are killing us. Why it’s time to rethink the office | National Post
Memoir recounting 170 days of solo travel | Elle Canada
A tale of two communities in Dubai | Elle Canada
Finishing school: Etiquette lessons for the grown woman | Flare
When culture or religion makes baring skin in the summer tricky | Fashion
SPEAKING ENGAGEMENTS
Rent my brain
I’ve spent nearly two decades in newsrooms, on assignment and inside editorial meetings where ideas are sharpened, reshaped and sometimes completely reimagined. I know what makes a story land – and what makes it last.
Whether for story development, trend forecasting or content creation, if you need an experienced editorial mind in the room, you can rent mine.
Building something new or refining what already exists? I work with brands, founders, publications, and creatives who care about substance and and a sharp point of view.
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New business pitches
Big idea, messy deck? I’ll help you shape the narrative, clarify the value, and make your pitch feel inevitable.Editorial strategy & brainstorming
From newsletters to multi-platform content ecosystems, I help you define what you’re actually saying – and why it matters.Brand storytelling with a point of view
Not content for content’s sake. Stories with depth, authority, and a clear perspective.Destination development & loyalty-building programming
For travel and hospitality brands: editorial-led programming and content strategies that build long-term audience trust – not just one-off visits.Editorial calendars that make sense
Sustainable, strategic planning that aligns with your goals and your bandwidth.Past projects include:
Editorial calendar and blog development for a tour operator
Panel development and moderation for national tourism conference
Project managing annual alumni magazine for educational institution
Writing for creative campaigns for wine association, tourist boards, real estate development firm, grocery/retail
